The Most Popular Cities and Locations in the Southern United States

The southern region of the United States combines strong job growth, warm climate, cultural diversity, and relatively affordable housing, making it one of the fastest-growing areas for renters. From major tech hubs in Texas to coastal communities along Florida and the Carolinas, the South offers a wide set of choices depending on lifestyle and career priorities. Below is an analytical overview of the most in-demand cities and locations for renters exploring the U.S. South.

1. Austin, Texas

Why it’s popular: Austin has transformed into a national tech hub, attracting both startups and major employers. ZIP codes such as 78704 (South Austin) and 78701 (Downtown) draw renters seeking walkability, nightlife, and proximity to offices.

Market note: Fast population growth increases rental competition, particularly in modern mid-rise and high-rise communities.

2. Dallas–Fort Worth (DFW), Texas

Why it’s popular: DFW offers a mix of affordability and corporate employment. Areas like Plano (ZIP 75024), Frisco (75034), and Uptown Dallas (75204) attract young professionals and families looking for space and amenities.

3. Houston, Texas

Why it’s popular: Houston's energy sector, diversity, and affordable suburbs make it one of the largest rental markets in the South. Popular neighborhoods include Midtown (77002) and the Medical Center area (77030).

4. Miami & South Florida

Why it’s popular: Miami (ZIP 33131) and neighboring cities like Fort Lauderdale and West Palm Beach offer warm weather, international culture, and strong hospitality and finance sectors. Coastal ZIPs remain highly competitive due to demand for waterfront living.

5. Atlanta, Georgia

Why it’s popular: A major transportation hub with a growing tech presence, Atlanta remains attractive for renters seeking urban amenities with suburban pricing options. Midtown (30309) and Buckhead (30305) are among the most desired neighborhoods.

6. Nashville, Tennessee

Why it’s popular: Nashville blends entertainment, healthcare, and tech industries. Areas like The Gulch (37203) and East Nashville (37206) appeal to renters drawn to walkable, trendy districts.

7. Charlotte, North Carolina

Why it’s popular: As a major banking center, Charlotte continues to grow rapidly. The South End (28203) and Uptown (28202) remain popular with both professionals and relocating families.

8. Charleston, South Carolina

Why it’s popular: For renters prioritizing coastal living, Charleston (ZIP 29401) offers historic charm and a strong tourism economy. Nearby Mount Pleasant and North Charleston expand the metro’s rental options.

9. Tampa & St. Petersburg, Florida

Why they’re popular: These Gulf Coast metros balance affordability with coastal access. Areas like Downtown Tampa (33602) and St. Pete’s Edge District (33701) attract both remote workers and retirees.

10. New Orleans, Louisiana

Why it’s popular: New Orleans offers a unique cultural environment and a steady demand from students, hospitality workers, and artists. Neighborhoods like Uptown (70118) and the Warehouse District (70130) remain rental hotspots.

Summary: Choosing Among Southern Markets

The South provides a wide spectrum of rental environments, from fast-growing tech corridors in Texas to coastal lifestyle cities in Florida and the Carolinas. Renters should consider three main factors when choosing a location: job opportunities, cost of living, and climate and coastal risk. Popular ZIP code examples above show how quickly affordability and demand can vary even within the same metro area.